Sunday, 14 September 2014

Book Review: 60 Minutes by Upendra Namburi

Book: 60 minutes
Author: Upendra Namburi
Publisher: Westland Ltd.
Pages: 361
Price: Rs.350/-

The very first thing that struck my mind on having 60 minutes delivered to my place was ’Will I really enjoy a corporate drama?’ The bold yellow cover screaming 60 minutes in your face against a backdrop of racy city lights and streets does capture your attention and if you thought that corporate dramas are not your thing, you might be in for a surprise! For Upendra Namburi leaves you in no doubt of his narration skills and keeps you hooked with the promise of 60 racy, intense minutes!

  The story begins with Maithili- a beautiful, strong headed woman- immensely successful in the ruthless, cutting-edge corporate planet, lacking the emotional security of a relationship. Suffering from immense depression Maithili dangles amidst the fine lines of life and death. Suddenly we find ourselves in the presence of the enigmatic, brash and fiercely ambitious Agastya, CMO of BCL, planning the biggest product launch of his career. In the blink of an eye, the corporation is plunged into a nightmare with its arch rival Stark out to destroy BCL's major campaign as corporate rivals Agastya and Sailesh gamble against the odds and fuel the fire for a drama that threatens to bring both corporate giants to their knees. And therein begins an extremely exhilarating exhibition of vengeance, addiction and rivalry that thrills you and keeps you guessing at every stage. Caught in this web are characters who are deceitful, ruthless and power-hungry, seeking security in the highs and lows of corporate uncertainties and politics. Maithili’s need for vengeance, Agastya’s need for rush and Sailesh’s need for retribution combine to make 60 minutes a highly fascinating read.

The plot, of course, could have been crisper and sharp and few unnecessary details could have been ignored to cut the book short by a few pages. Yet the characters operate so much along blurred, undefined lines of grey that the thrills they provide override the flaws of the book. With high profile jobs, reputations, careers and relationships at stake the reader might just sit up and get vividly engrossed, forgetting to pin-point and criticize Namburi’s writing imperfections in the process. Or the reader may tire of the immense complicacy packed within the pages and despair trying to understand the high profile policies and negotiations that make up a major portion of the plot. 60 minutes is either a winner or a loser and unlike its characters, does not operate amidst shades of grey.

So is 60 minutes worth your time? I would say you should definitely take the plunge and try your hand at something different for once. For 60 minutes might just end up surprising you. Raw, brilliant and intense, 60 minutes is a product of passion that is clearly reflected in the writing. And beyond the veil of a corporate drama lies the conflicts of characters whom you cannot help but love and despise with equal intensity. As the book claims-‘The battle for supremacy continues, who will falter, who will persist and who will come out on top?’ Who indeed...

Verdict: Definitely worth a shot!
Rating- 3/5

This review is a part of the biggest Book Review Program for Indian Bloggers. Participate now to get free books!


  1. Really? :p
    I did not like it at all :/

    1. As I said its either a winner or a loser. ;) I liked it though...

  2. Haven't read it...but sounds interesting.... :-)


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